Get to Know Rockin W
Where legacy runs deep and quality runs strong
At Rockin W Quarter Horses, we are passionate about preserving the legacy of the foundation-bred American Quarter Horse. Located in the heart of South Texas, our small but dedicated program focuses on producing quality horses known for their conformation, disposition, and performance—with a special emphasis on the striking Grullo and Dun colors.
The Foundation
We believe in raising horses that are built to perform and bred to last—horses that represent the strength, versatility, and timeless traits of the original Quarter Horse. Whether destined for ranch work, arena performance, or trusted family companions, our horses are raised with care, respect, and a deep commitment to their bloodlines.
Each of our horses is thoughtfully selected and handled to ensure they carry forward not just the look, but the heart and mind of the true foundation Quarter Horse. At Rockin W, we’re more than just breeders—we’re stewards of tradition, committed to keeping the spirit of the American Quarter Horse alive and thriving for generations to come.
The Legacy
Our story is a blend of two lifelong horse lovers from very different parts of the country.
Chad grew up on a working cattle ranch in western Nebraska, riding before he could walk. Raised in the Sandhills near the South Dakota border, he worked alongside foundation-bred Quarter Horses that handled cattle and covered country with strength and grit. Chad is an accomplished horseman and team roper with numerous wins, and his experience working horses in real-world ranch conditions is the backbone of our breeding program.
Diane was raised in the rugged beauty of Alaska, where her love for horses began early and never let go. With a natural ability to connect deeply with horses, Diane forms trust-based relationships that allow horses to learn, respond, and flourish. Her diverse training includes western pleasure, dressage, barrel racing, and team roping, giving her a broad and refined understanding of horsemanship. She also has a heart for teaching, especially when it comes to helping children build confidence and bonds with horses.
The two met while Chad was stationed in Alaska with the U.S. Air Force. Their shared love of horses and the western lifestyle quickly brought them together. In Spring 2020, they relocated to South Texas, where they now live under the shade of sprawling oak trees, enjoying life under the big Texas sky with their horses and a growing collection of animals.
Together, Chad and Diane combine generational ranch experience and refined horsemanship to raise Quarter Horses that are as dependable as they are beautiful—horses that are bred to work, ride, and build a legacy.Together, Chad and Diane combine generations of experience, complementary skill sets, and a shared devotion to raising honest, versatile, and well-minded Quarter Horses. At Rockin W, we don’t just breed horses—we build legacies.
Welcome to Rockin W Quarter Horses—where tradition meets talent, and every horse starts with heart.